Business Model Canvas of Adobe: The Cloud.

Adobe is one of the companies that have a wide array of services. From image manipulation to website creation. From video editing to document signings. As investors, sometimes, we difficult to find the key information from Adobe’s earnings report due to its number of services. Through the Business Model Canvas of Adobe, we hope we can provide a clear insight. How much contribution of each segment to revenue? What is the most important product? For those who are in a hurry, you could inspect the figure below to get quick insight.

What product that deliver revenue is our first topic to be covered in Business Model Canvas of Adobe.
Business Model of Adobe
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Why do Businesses Focus on Community?


Figure 1: Blueprint of Acquisition Strategy

Since 2012, there are 3 acquisitions that attracts our attention: Adobe acquired Behance. And Microsoft acquired LinkedIn and GitHub. It is interesting to note that those three are like a community rather than a business. Why do businesses focus on community? To access more people or clients? We believe the answer is more than that.

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Financial Ratio Analysis: What Adobe Gross Profit Margin Tell Investor?

Adobe stuns us with an 86% gross profit margin – exceeding even Apple, Amazon, Microsoft, and Google. Yet, in a contrast, its operating margin only at a 29% level. In 2019, The creator of Illustrator generates a 9.5 B gross profit margin but only 3.27 B converted as operating margin. The largest cost of software maker is not its software making or research. What does it mean for shareholders? We try to track this financial ratio layer by layer, from revenue to earning, from production to marketing strategy.

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