Tag: Starbucks

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Competitive Analysis of Starbucks: Behind The Experience

Competitive analysis of Starbucks results in CAPEX creating a high barrier to entry for both competitors and new entrants.
A cup of coffee is not the center of Starbucks’ business
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attribution:
1. Barista Preparing Drip Coffee In Local Coffee Shop Vector Design Images by Divektorin on pngtree

Howard Schultz, the CEO of Starbucks, has successfully transformed the coffeemaker into “the third place between your home and your work”. Could this business edge be replicated or competed? This is the central theme of our competitive analysis of Starbucks. We break down its financial report and marketing strategy to find the answer.

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Competitive Analysis UX: How Mediocre Product Win

Competitive Analysis UX allows us to understand how customers see our products.
How a customer interacts with the product dictates its success.
Source: freepik

From the customer perspective, Disney is representative of a perfect User Experience. It tells a magical story in movies, then actualizes it in the real world through the Theme Park. Our competitive analysis UX (User Experience) tries to identify another company with a similar edge.

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Fundamental Analysis of Starbucks: Reckless Buyback

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The key point of the fundamental analysis of Starbucks

  1. Reckless buyback is the factor why we do not buy Starbucks.
  2. We are happy when Howard Schultz takes the Starbucks helmet and decides to suspend that buyback program.
  3. But when he said that the suspension is just a pause (Schultz wants to resume the repurchase program) We worry that this pause is just lip service to calm the Starbucks worker.
  4. Revenue and earnings have surpassed the pre-COVID level. It is a good sign.
  5. Starbucks has a decent competitive advantage in its brand. It creates a unique user experience – also a story. Something that almost no other ” restaurant” could replicate. Even with its mediocre coffee.
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